Privacy Policy - How To Art

Last updated: 17/12/2024

How To Art values your privacy. In this privacy policy, we explain what personal information we collect, how we use, share, and protect it. We encourage you to read this privacy policy carefully.

I. Identity and contact details of the processor and controller and their legal representative

  • Company name: How To Art

  • Company form: Sole proprietorship (Eenmanszaak)

  • Business address: Dodoensstraat 13/1, 2140, Borgerhout, Antwerpen, Belgium

  • Company number: 0802.985.893

  • VAT number: BE0802985893

  • Represented by: Mrs. Emily Van Driessen

  • Phone number: +32 476 96 89 27

  • Email: emily.vandriessen@gmail.com

II. Our Partners

II.1 Squarespace

II.1.1 For our website, we use Squarespace (www.squarespace.com). Your data is stored through Squarespace's data storage, databases, and the general Squarespace application. Squarespace helps us build and maintain our website, collect essential data to make our website work, and improve your experience on our website.

II.1.2 When you visit our site, Squarespace may automatically collect certain information, such as your IP address, browser type, and usage information. However, Squarespace uses this data in an anonymous, aggregated, or pseudonymized form that does not directly identify you. Refer to Squarespace's privacy policy for more details.

II.2 Booking Appointments through Calendly (Calendly is not applicable as of 17/12/2024)

II.2.1 At How To Art, we strive to make booking appointments as easy and efficient as possible for our clients. Therefore, we use Calendly, an external appointment scheduling service. When you schedule an appointment with us through the direct link on our website, you will be redirected to our separate Calendly page.

II.2.2 In the process of booking your appointment, Calendly may collect certain personal information, such as your name, email address, and any other contact information necessary to schedule the appointment. This information is used solely to manage your appointment and to communicate with you about this appointment.

II.2.3 We would like to remind you that although Calendly is a trusted third party, their data processing and privacy policies are independent of those of How To Art. By booking an appointment through Calendly, you acknowledge and consent to Calendly's processing of your data. We encourage you to also read Calendly's privacy policy to understand how they process your personal data.

II.3 Google

II.3.1 In addition, we use various Google services that can also process data. For example, we use Google to analyze and improve website usage and show targeted,relevant ads to you. This includes collecting data via cookies about your interactions, browsing habits and preferences on our site. This data helps us understand user behavior for optimization and direct marketing, which is a form of automated profiling. By consenting to the placement of these analytics and direct marketing or advertising cookies, you consent to this data processing for these purposes. Want to know more about cookies? Read our cookie policy.

III. Personal Data Collected

III.1 Personally Identifiable Information: When using our website, we may collect certain personally identifiable information necessary to provide our services, such as your name, e-mail address, address and telephone number. We collect this information only when you provide it voluntarily, such as when placing an order, subscribing to our newsletter or filling out a contact form.

III.2 Non-Personally Identifiable Information: We may also collect certain non-personally identifiable information when you visit our website, such as your IP address, browser type, operating system and pages visited. This information is used to improve the performance of our website and to analyze our demographics.

IV. Use of Personal Data Collected

IV.1 We use personally identifiable information collected for the following purposes necessary to adequately perform our services:

  • To best provide our services to you.

  • To respond to your questions and requests, both by email and telephone.

  • To notify you of important changes or updates regarding our products and services.

IV.2 We may use the non-personally identifiable information collected for the following purposes, to the extent you have consented:

  • To improve the user experience on our website.

  • To optimize our marketing efforts.

  • To collect statistics about the use of our website.

  • To send you relevant marketing communications.

V. Sharing of Personal Data Collected

V.1 We may share your personal information with third parties, but only to the extent necessary to provide our products and services to you. For example, this may include sharing your name and address with a delivery service to deliver your order.

V.2 We will not sell, rent or disclose your personal data to third parties for their marketing purposes without your explicit consent.

VI. Retention Period of Personal Data

VI.1 We will never keep your personal data longer than necessary to best provide our products and services to you. Once the information is no longer necessary in the context of our services, we will delete it.

VII. Personal data security

VII.1 We take all reasonable technical and organizational measures necessary to protect your personal data from unauthorized access, loss, misuse or alteration. For example, we use encryption technologies and restrict access to your data to authorized personne

VIII. Your rights regarding the personal data collected

VIII.1 You have the right to access the personal data we have collected from you. You have the right to have it corrected, updated or deleted at any time. You have the right to restrict the processing of your personal data. You have the right to receive your personal data in a structured, common and machine-readable form and to transfer this data to another controller without hindrance from How To Art.

VIII.2 You have the right to object at any time to the use of your data for direct marketing purposes.

IX. Complaints

IX.1 Should you have any complaints regarding the processing of your personal data, you can always lodge a complaint with the Belgian Data Protection Authority via this link:https://www.gegevensbeschermingsautoriteit.be/burger/acties/klacht-indienen or by sending a letter to the following address:

Gegevensbeschermingsautoriteit
Drukpersstraat 35
1000 Brussels


X. Privacy Policy Changes

X.1 How To Art reserves the right to update or modify this privacy policy at any time. Any changes will be posted on this page along with the date of update.

XI. Contact

XI.1 If you have any questions about our privacy policy, or if you wish to exercise your rights (as described in Article VIII), please contact us at any time using the following details:

How To Art
Dodoensstraat 13/1, 2140, Borgerhout, Antwerpen (Belgium)
Phone number: 0032 476 96 89 27
E-mail: emily.vandriessen@gmail.com